Social media

8 Tips on how to use social media

Ronda Williams Social media, Strategies How To, Social media

Social media is a very active and important part of everyone’s lives. Every one of your customers and users is present on social media, and through them, they are buying, informing themselves and developing their affinities. That is why for every business, especially one that wants to grow, is important to have a well-developed presence in social media. We bring you 8 tips on how to do just that.

1. Multiple applications of social media

It is simply not possible to participate in all applications, primarily because “being active” is one of the key conditions for success. Choose the ones that your potential customers are using the most.

2. Coordinate activities

Sometimes companies can choose to advertise on various social media, or a set of different applications within the same group, in order to achieve the best results. In this case, this is crucial to ensure that your social media activities are aligned with one another.

3. Integration of conventional and social media

What applies to different types of social media also applies to the relationship between social media and conventional media: Integration is the key! Although these two look completely different, from the point of view of the buyer they are both the same because they present a corporate image.

4. Access to everyone

It is necessary to define a group of employees whose primary goal is to manage corporate social media or to find well developed media and marketing company that can do it for you.

5. Be active

instagram If one wants to develop a relationship with someone, it is always desirable to take the lead and be active. In considering social media, one should bear that the company should act on the negative comments and defend the product offer, but in a way that is friendly.

6. Be interesting

If a company wants its clients to cooperate with it, it should give them the reason for doing so. The first step is listening to the client. It is necessary to find out what clients would want to hear, what is what they would like to talk about, what is what they find interesting, pleasant and valuable. We then need to develop and explain the content that suits those expectations.

7. Being “unprofessional”

Companies should avoid excessive amounts of professional content. It is necessary to achieve a friendly relationship in which the company still reserves the right to authority.

8. Be honest

The last, but not least, is to be honest, respect the rules of the game, and never cheat on social media with fake reviews and similar because people will find out and internet does not forget nor forgive.

Managing Social Media

Ronda Williams How To, Social media Manage, Social media

Seeing the role and importance of exchanging information and messages between consumers via the Internet, marketing managers are increasingly embedded in social media within their Internet marketing strategies and strategies of integrated marketing communications. There is more and more marketing through social media, which includes a number of marketing strategies applied by companies in order to access such media.

In addition to the savings that are made, companies are given the opportunity to control the knowledge exchange between a large number of people in the global market. Presence of your company in the social media can regularly and timely inform interested customers about the values on which it is insisted and provide them with the information you want to share with your current and future customers. The goal is to create positive consumer reactions, strengthen the brand and present it to the global auditorium. In addition to exposure and interaction with the target audience, the company creates the basis for building and maintaining a unique image.

How to use social media for your business

Efficient integration of social media into the communication process of the company is limited by the following factors: the compliance of the Internet with the strategic goals and marketing strategy of the company, the functioning of marketing organization, the use of the Internet, the technical sophistication of the product/service, the coordination and frequency of communication between the information system and marketing , consumer characteristics (age, education, profession) and the importance of establishing relationships with them. A company that wants to take advantage must ensure presence at the place where the target public spends time.

Communication from mouth to mouth will be more intense if consumers have information about products and companies. In addition to the information provided by their sites, companies often provide a variety of topics that can be of interest to consumers through various sections. Some companies are offering to small groups of consumers a certain exclusivity and a sense of specialty.

How to separate yourself from others

people The conversation is more content and more intense when a particular brand represents a part of the image of the consumer because it fits into its mental structure. The emotional connection of consumers with a brand can be greatly used in dialogue with them. Social media has a significant place in managing successful brands, as they provide communication about the brand’s main purpose. Encouraging honest and open communication significantly increases the involvement of consumers in problems that affect the management of a company.

Social media provides the opportunity to apply various sales promotion techniques to stimulate shopping. By setting a specific problem that participants have to solve or demonstrate certain skills, professional knowledge or readiness (eg sending videos of products, photos, recipes, comments), the interest of consumers, their commitment to the brand and the company increases.

Finding out where your customers are on the internet and engaging with them on various social media sites and apps will help you in becoming number one in your business.

How to use marketing in social media

Ronda Williams How To, Marketing, Social media Marketing, Social media

In addition to savings (this type of marketing is cheaper than conventional ones), companies are offered the opportunity to control the knowledge exchange between a large number of people in the global market. If companies are present in social media, then they can regularly and promptly inform interested customers about the values on which customers insist. The goal is to create a positive consumer response, brand and improve its presentation at a global auditorium.

Traditional marketing tactics are not as effective as they once were, as consumers in those media forms are slowly losing confidence, and even today information is easily accessible online. However, there are other reasons for including social media strategies in addition to the traditional marketing strategy. Social media marketing makes it easy to discover new content, it increases visitors, and it builds strong relationships with your customers and consumers. Social media marketing doesn’t just put your business on a map, it makes it an inevitable part of virtual communities.

Marketing of social media refers to finding and promoting content within the vast social sphere of the Internet. Social media marketing can accomplish one or more goals, such as:

Traffic on web pages

Using the available tools, users can easily find the required content. When a user is active on social networks, he discovers a portion of the content and then spreads it. The idea is viral spread, which is increased for online communities.

Surfing through relevant links to your website

When a blogger or website owner discovers a relevant part of the content, he actually shares that content. These links in turn help communicate on search engines, which provides more opportunities for discoverers and readers as well as users who search for specific content through the search engine. Links improve search overall.

Awareness of the brand’s existence

mob Consumers who are aware today of the existence of a particular brand, even if they are not actively seeking any product or service at this time, will likely remember it, and look for it when they really need it. Creating a positive first impression can bring benefits through recommendations – the idea of social media is that the user recommends links, websites, and the products themselves to their friends. With creative presentations and a good marketing strategy, social media marketing can lead people to the purchase of the desired product or service. Presentation and appearance play a crucial role in the marketing of social media.

Triggers the conversation

If your links are usable, it’s because you’re talking about it. It’s important to note that users look for the voices of their “virtual” friends, check reviews and recommendations before deciding to buy a product or to use a service.

The role of Internet Advertising

Ronda Williams Advertising, Business, Social media Internet Advertising

Modern propaganda activity, as a specific form of social communication, can be defined as a systematic attempt to influence the emotions, attitudes, beliefs, and actions of a particular target population for the purpose of ideological, political or commercial indoctrination through controlled transmission of one-sided messages through mass or direct channels media communications.

Propaganda can be identified as a deliberate effort to influence the outcome of controversial situations in challenging preferences. Propaganda activity is always a kind of manipulated communication, designed in advance and not spontaneous or accidental, with a specific purpose and with the goal of influencing the interests of the sender or message creator.

Although advertising is considered a necessary companion for economic growth, it has its negative impact on society. Advertising is invading all public spaces, including schools, which some consider being a form of exploitation of children. The commercials both tv, radio and in the newspapers are expensive, ineffective and users consider them as spam messages.

Advantages of Internet Advertising

But advertising on the internet has a number of advantages, which makes it increasingly popular.
If it is to be judged by the general world trend that has emerged in recent years, it can be concluded that the future belongs to internet advertising, which records constant growth, unlike all other media. The very fact that the product you advertise in a very short period will see at least 30 thousands of people, that you will know according to the analytics where these people are, how to indicate them to apply for your notification list, and along with the orders they make, all of that will give you maximum return on investment.

In the end, it can be concluded that if in the past decade one of the basic Web slogans was: “If you do not exist on the Internet, you do not exist,”, the slogan of today could read: “Unless you are recognizable on the Internet, you do not exist.” Therefore, only a good and professional Internet marketing campaign can give the expected results, and the need for this kind of service will be increased.

How Internet changed business

Ronda Williams Business, Social media Business, Internet

In today’s world of increased globalization of markets and economic regionalization, a business cannot be successful without the use of modern information technology. Development of the Internet, networking of the company and public administration, has led to major changes in the way and efficiency of the business systems. Simple and fast communication, almost instantaneous transmission of large amounts of data over long distances, easy publishing and updating of multimedia documents and their continuous global availability, digital delivery of goods and services, direct payment via the Internet, creation of virtual organizations, etc. – all this represents elements of a new form of business, so-called electronic business.

E-commerce is a general concept that encompasses all forms of business transactions or the exchange of information carried out using information and communication technology, such as:
• between enterprises,
• between enterprises and their customers, or
• between enterprise and public administration.

Why do you need it

E-commerce also includes electronic trading of goods and services. It can be viewed from several points of view. From the point of view of communication electronic business is the electronic delivery of information, products and services and electronic payment using a computer and other communication networks. From a business point of view, it is the application of technology for the purpose of automating business transactions and operations. From a service point of view, it is a tool that allows you to reduce operating costs while simultaneously increasing the quality and speed of service delivery.

code E-commerce has its roots in the 1970s, the emergence of electronic cash transfer (EFT, Electronic Fund Transfer) that runs between banks through secure private networks. In the eighties, two new forms of electronic business were developed: electronic data interchange (EDI), and e-mail.

During the nineties, the emergence of the World Wide Web within the Internet, for the first time, it was easy to operate online and easy and inexpensive publication and dissemination of information. Various forms of business are enabled, and only business has become cheaper, and small businesses have also been enabled to use e-business. A democratization of operations has brought the global market closer to small and medium-sized enterprises.

The use of computers and networks is no longer a privilege of large and rich companies, but even the smallest companies can be involved in the global market. The risk of untimely inclusion in modern business is lagging and losing you valuable position on the market.

How digital marketing can help your business

Ronda Williams Advertising, Business, How To, Marketing, Social media Business, Digital Marketing

Digital marketing (e-marketing, electronic marketing, internet marketing) presents all online or electronically-based activities that enable manufacturers of goods and services to meet the needs and desires of their customers in a quick and efficient way. It can be used in the strategic planning process and tactically implementing strategic ideas into concrete actions.

Development of the Internet, and in particular the Web, made it possible to significantly reduce marketing costs, its global reach, the use of multimedia and improved communication with customers. In a way, almost everything on the Internet is marketing. New opportunities for market research, new models of electronic marketing and improved customer decision-making have been created.

Apart from the fact that all Web sites have a more or less marketing function, there are also quite specific opportunities for advertising and promotion on the Internet. Company Websites provide detailed information about products and services offered by the company, allow visitors to ask questions about products and services, buy products, learn how to use the product, and solve problems with purchased products.

The benefits of digital marketing

dig mark It can be said that online marketing is direct marketing. However, while direct marketing with the use of traditional media (mail, telephone, etc.) is the most expensive form of communication with customers, for direct marketing over the Internet, the exact opposite is true. Direct marketing has found the Internet more than an effective means of realizing its goals.

With relatively low costs, the Internet is a very effective tool for direct marketing. The possibilities of the Internet as a sales channel are limited, to a large extent, by the specific characteristics of the products being sold. Today, the Internet offers new ways to communicate with the market.

There may always be new information on the Web because the pages can always be refreshed. This can be a great advantage over some traditional marketing tools and traditional media (catalogs, TV spots, newspaper ads, etc.), because they need to be prepared and made, and the moment of their publication is conditional in time. On the Web, there is the possibility of dual communication with users, unlike mass media.

5 Strategy: How To Write Top Tweets

Ronda Williams How To, Social media How To, Tweets

Today it is already clear how social media is a powerful marketing tool and successful communication with consumers, clients and the general public at large. Twitter is just one of the platforms that can be of great benefit, whether it’s small businesses, online stores, or large corporations. The start is relatively easy, but success depends on a number of strategies and a good plan. Here are some of the tips that can help you successfully run the campaign on this increasingly popular platform.

Make sure that Twitter is the place where your customers are located

Before you open an account and start investing a lot of time and effort in creating a strategy for this social platform, it’s important to make sure your target audience really benefits and regularly visits.

Set a clear position before you start tweeting

If you sell organic products, such as water filters, this does not mean that you should only write about this product. You can tweet about how important it is to pay attention to pollution, how various chemicals affect health, how much water is important, who are the biggest polluters … Be brave and provocative.

Follow Rule 60/40

It is recommended that you tweet about your product, services or business about 60 percent of the time, and pay the remaining 40 percent to other things. These can be news, photos, videos, interesting facts, that are even at some level connected to your brand or industry.

Track trends and current issues

Connect with important people and follow company profiles from the sphere of your industry and trade. You can retweet some of their news, and show your followers that you are not just self-oriented. Keep track of all the news regularly and become one of the sources of the latest information yourself.

Have your audience entertained

Take advantage of the fun stuff to make your audience laugh sometimes. Such content often spreads rapidly, and you can attract a large number of new followers. Try, however, that the contents are not something already seen. You can sometimes create some of them yourself.