Social media is a very active and important part of everyone’s lives. Every one of your customers and users is present on social media, and through them, they are buying, informing themselves and developing their affinities. That is why for every business, especially one that wants to grow, is important to have a well-developed presence in social media. We bring you 8 tips on how to do just that.
1. Multiple applications of social media
It is simply not possible to participate in all applications, primarily because “being active” is one of the key conditions for success. Choose the ones that your potential customers are using the most.
2. Coordinate activities
Sometimes companies can choose to advertise on various social media, or a set of different applications within the same group, in order to achieve the best results. In this case, this is crucial to ensure that your social media activities are aligned with one another.
3. Integration of conventional and social media
What applies to different types of social media also applies to the relationship between social media and conventional media: Integration is the key! Although these two look completely different, from the point of view of the buyer they are both the same because they present a corporate image.
4. Access to everyone
It is necessary to define a group of employees whose primary goal is to manage corporate social media or to find well developed media and marketing company that can do it for you.
5. Be active
If one wants to develop a relationship with someone, it is always desirable to take the lead and be active. In considering social media, one should bear that the company should act on the negative comments and defend the product offer, but in a way that is friendly.
6. Be interesting
If a company wants its clients to cooperate with it, it should give them the reason for doing so. The first step is listening to the client. It is necessary to find out what clients would want to hear, what is what they would like to talk about, what is what they find interesting, pleasant and valuable. We then need to develop and explain the content that suits those expectations.
7. Being “unprofessional”
Companies should avoid excessive amounts of professional content. It is necessary to achieve a friendly relationship in which the company still reserves the right to authority.
8. Be honest
The last, but not least, is to be honest, respect the rules of the game, and never cheat on social media with fake reviews and similar because people will find out and internet does not forget nor forgive.