The importance of speaker in marketing is really big. When the audience succeeds in linking a particular marketing message to a particular person who becomes recognizable to them, then your message is securely transmitted. It is very important that the one who conveys this type of message is pleasant, appealing, friendly, but also gives the sense of authority. The way audiences experience the speaker is the way they will experience a complete marketing campaign. And without a key speaker, your marketing message will be transmitted as impersonal, unimportant and cold.
We all know how important the public appearance is. With your words and body movements, you need to get the attention of the audience. What will you be saying? How should you transmit your message in order to be easily received and remembered? What if no one will listen to you? Well here are some tips that will help you:
1. Attract the public’s attention
Before you begin with your speech, the first and foremost thing you must do is draw the attention of the audience. Whether it is an anecdote, a joke, or another emotional reaction, you must “make them” pay attention to you because the audience, besides wanting a good speaker, wants an entertainer.
2. Do not forget about your message
Every speech must have some basic idea or the message you want to convey. You can transfer this message through different stories or facts, but all these stories and facts must be connected, that is, they must speak the same thing.
3. Show the personality in your speech
Nobody likes to listen to a robot. But if you enter a personal story in your speech, people will listen to you.
4. Inspire your audience
Every speech must have its ending, or we could say the closing word. Link all themes, anecdotes and lessons into one main theme, into one sentence, motive or thought that will remain in the memory of your audience. This message will be a motivation for your audience to act exactly the way you want.